Berna was founded in Bern, Switzerland, (hence the name Berna) in 1902 by the designer Joseph Wyss, who himself designed the company's first car: the "Ideal Vis-à-vis". In 1903 the "Unicum", the car shown on this poster, was built with the engine at the front. In 1905 the company started to produce trucks. It was taken over by Saurer in 1929.
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