That is what Warwick Roger, then editor of Metro magazine, said a few years ago about this annual self-congratulatory ego massaging of people in these branches of the media.
While some of the awards have a marketing importance when it comes to obtaining possible foreign interest and sales, the most important categories for New Zealanders - news and current affairs - are a "What a big surprise. Yeah right" affair.
We all know there isn't much to choose from, so when "Best News" goes to One News, "Best Current Affairs Series" goes to Sunday (TV One) and Best News or Current Affairs Presenter to John Campbell, Campbell Live (TV3) that doesn't mean that they are good, just that they are the best of a very ho hum desultory choice. One News often surprises with what it considers to be headline, lead news stories, and when it comes to accurate, undistorted reporting, well, have a look at our previous posts about that...
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