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| circa 1950 |
"The Diamond T Motor Car Company was founded in Chicago in 1905. Reportedly, the company name was created when Tilt’s shoe-making father fashioned a logo featuring a big “T” (for Tilt, of course) framed by a diamond, which signified high quality. From its beginnings manufacturing touring cars, the company later became known for its trucks. By 1967, as a subsidiary of White Motor Company, it was merged with Reo Motor Company to become Diamond Reo Trucks, Inc."
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