It will seem quaint to most that the tramways felt the need to advertise for patronage in the 1920 and 1930s - was this not their golden age when few people had cars, buses were elementary, and people needed to use the trams as a routine matter?
This new 128 page hardcover book deals with the advertising by the London County Council over the years from 1922 to 1933, a subject that has hitherto been largely ignored and presents over 200 artwork examples reproduced in full colour, with information about each one. Most of posters concerned places you could go to on the trams, rather than the experience of travelling on them as such, but the cover illustration provides a nice period feel. It is more a book for historic commercial art fans than tramway fans, but both should enjoy it.
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