The introduction of the cheaper Packards in the late 1930's may have increased short-term sales, but they made Packards as something less exclusive than they had been in the public's mind and in the long run hurt the companies' reputation of building some of America's finest luxury cars.
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The introduction of the cheaper Packards in the late 1930's may have increased short-term sales, but they made Packards as something less exclusive than they had been in the public's mind and in the long run hurt the companies' reputation of building some of America's finest luxury cars.
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