An advert for the first Dodge Dart model year in 1960. They were reduced-size large cars developed to replace the Plymouth as the low-priced car for the Dodge dealer network. The Dart had a shorter wheelbase than the standard-size Dodge line, and was based on the Plymouth platform. The Dart line was divided into three trim levels: the basic Seneca, the mid-range Pioneer, and the premium Phoenix. The all-new Dart came with an all-new engine as standard equipment: the 225 cu in (3.7 litre) Slant-6. 318 cu in (5.2 litre) and 361 cu in (5.9 litre) V8s were also available with 2-barrel or 4-barrel carburetors, and with single or dual exhaust.
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