The De Soto marque, named after Spanish explorer Hernando de Soto, was created by Chrysler in 1928 intended for the mid-price segment of the market. It lasted until the 1961 models were released and was officially dropped on 30 November 1960, with sales of just over two million units since 1928.
Chrysler called its 1942 model its "style leader". The cars were fitted with powered pop-up headlights, a first for a North American mass-production vehicle. DeSoto marketed the feature as "Air-Foil" lights; "Out of Sight Except at Night".
1 comment:
What a beautiful car !
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