Tuesday, February 18, 2020

General Motors announces the end of the Holden brand

from the ABC (Australia) website:

About 600 Holden employees will lose their jobs after parent company General Motors announced it would axe the iconic Australian car brand by the end of the year.

Key points:

  • The company pledged to provide at least 10 more years of customer service for Holden owners
  • GM executives said the brand was struggling in a fragmented right-hand drive market
  • Federal Industry Minister Karen Andrews said it was "unacceptable" the decision was made without consulting the Government
GM said the brand was no longer competitive in the current market and would be "retired" from sales, design and engineering across Australia and New Zealand by 2021.
The announcement drew criticism from the Government, with Prime Minister Scott Morrison saying he was angry the brand was allowed to "wither away".
About 800 Holden employees had remained in Australia, including 600 Melbourne workers focused on designing cars for the Australian market.
Full story

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