Sunday, May 31, 2015

1960s Citroen DS advert, UK

Clearly 26.9 miles per gallon was a notable figure at the time, it is not so notable today.  This is imperial gallons: 1 imperial gallon = 4.3 litres, whereas a U.S. gallon = 3.82 litres. DIN is usually a reference to Deutsche Industrie Norm, but that doesn't make sense here.


Anonymous said...

1. It's a 1970's Citroen
2. It's Deutsches Institut für Normung, the German Institute of Standards, as opposed to SAE - Society of Automotive Engineers.

DIN is the standard used by European Manufacturers. As a Citroen is a European vehicle, it makes a lot of sense!

So what if it the fuel consumption is not notable today? The advert is between 41 and 44 years old, and the car would be now if it was still going. What is your point?

transpress nz said...

Deutsches Institut für Normung was the renaming of NADI in 1975, after the date of this ad, before which it meant as stated.
Fuel consumption has improved substantially in the last 50 years. In the US a car would need to achieve over 50 mpg to be notable now.