"Goes straight to the target."
"Favor was established as a manufacturer of bicycles in 1898 by Guillaume Étienne, with a factory built in Clermont-Ferrand some time later. In 1919 he was joined by his brothers Joseph and René, and their first motorcycle, a 125cc two-stroke, was built in 1921.
The company built midrange twostrokes, and single cylinder fourstroke SV and OHV models with engines from JAP and Blackburne. After the Second World War they built motorcycles using engines from AMC, Aubier-Dunne, Benelli, Alter, Ydral and others.
In 1955 they formed a partnership with Riva of Vichy (RSI), and also absorbed Gima of Chamalières and Alter of Chalette-sur-Loing.
Due to the turmoil experienced throughout the European motorcycle industry in the late 1950s as a result in the boom in small car sales, Favor ceased manufacture of motorcycles. Mopeds and motorised bicycles, along with cycles, remained in production. That same year they became French champion in the 50cc and 100cc classes.
Benelli came into the picture in 1960, with Favor selling their Favor-Benelli range of rebadged Italian 50s. All sales of motorised two-wheelers finally ceased in 1971. The firm was wound up in 1977."
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