Thursday, October 15, 2009

Clever advertising

This magazine advertisement (click for a larger view) for Sweden's Statens Järnvägar or state railways subtlety and effectively makes the point: railways are much more friendly to the environment than highways. Apart from the fact it requires only a quarter the amount of diesel to move a load along a railway as a truck does on a road, the railway roadbed uses little space, unlike a highway. In the magazines the point is made by the railway line neatly fitting into the gutter.

In Europe most people recognise this, but not here in NZ. More on this to come.

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