It isn’t a battery.
Chief Technology Officer Michael Hugo Leiters says it’s a V12. The engine that makes a Ferrari sound like one. Not “virtually,” as via the emission of a recording, in the manner of remembering what something used to sound like. The real thing, right now. Leiters says people buy Ferraris for performance and emotion – his word – the latter being something as absent from electric cars as beef is from the Impossible Burger.
The engine defines what a Ferrari is; without it, what you have is what everyone else already has.
Put another way, Ferrari aims to do what Tesla did, except in reverse.
When Tesla began selling cars, it was the only car company selling electric cars. It thus presented something different – as opposed to something the same. A silent Tesla was the opposite of a V12-powered Ferrari such as the 812 GTS recently unveiled in Maranello – Ferrari’s headquarters in Italy. Both are extremely quick cars, but how they are quick is what makes each car not a replication of the other car. The Tesla’s driver stands on the accelerator pedal – EVs have no gas pedal – and the car surges forward silently.
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