Using the existing Champion body, Studebaker created the Scotsman, a no-frills, no-nonsense car that had minimal convenience features and very few options to choose from. It was so spartan that its name was based on the reputation of Scottish frugality.
Built until 1958, the Scotsman was an unexpected success. Studebaker sold more than 9,000 units for the 1957 model year, against initial predictions of 4,000 examples. Its success continued in 1958, when it outsold the Champion, Commander, and President models combined.
Using the existing Champion body, Studebaker created the Scotsman, a no-frills, no-nonsense car that had minimal convenience features and very few options to choose from. It was so spartan that its name was based on the reputation of Scottish frugality.
ReplyDeleteBuilt until 1958, the Scotsman was an unexpected success. Studebaker sold more than 9,000 units for the 1957 model year, against initial predictions of 4,000 examples. Its success continued in 1958, when it outsold the Champion, Commander, and President models combined.