A product of British Leyland, this was originally marketed as the Austin / Morris / Wolseley 18–22 series. In 1975 the range was renamed "Princess" as a new marque although the name had previously been used for the Austin Princess limousine from 1947 to 1956. The Princess was dropped in 1981.
"Princess sales, although strong for the 1976 model year, tailed off more quickly than forecast, primarily because of quality and reliability issues."
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