it would be good if an NZ free-to-air TV channel could say this

Or at least truthfully claim it.  You can get better channels than the free-to-air offerings since the Government got rid of TVNZ 7, but unfortunately you need to subscribe to Sky TV for them and Sky isn't cheap.

In bookshop terms, TVNZ 7 was like the good independent catering for the thinking person while the others are like the chainstores catering for the lowest common denominator.

These advertising signs are to be seen above the trash receptacles on New York's MTA commuter lines.