A year ago, Volkswagen in China launched a marketing campaign called
The People’s Car Project (PCP), which invited Chinese customers to
submit ideas for cars of the future. Participants were able to tinker
with designs on
a Web site that Volkswagen set up for that purpose, or they could upload their own designs. Wang Jia, a student and resident of
Chengdu in the country’s
Sichuan province, chose the latter, envisioning a two-person environmentally-friendly hover car.
Jia sent sketches of a levitating car that could be maneuvered easily
in a downtown setting, says Simon Loasby, head of design at Volkswagen
Group China. The VW team rounded out the design. “We put a concept
together, including a video depicting how it would function,” he adds.
“It was the ultimate in dreaming because a full-scale version of the car
doesn’t exist.”
read the rest and see the video on the
Scientific American website
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