Lancia Flavia adverts of the 1960s

The Lancia Flavia was a medium-sized luxury saloon launched with a 1500 cc engine at the 1960 Turin Motor Show and introduced in major European markets shortly after. Coupe and cabriolet versions developed by Pininfarina quickly followed, together with one or two low volume 'specials' including an eye-catching Zagato coupe. Performance improved over the next ten years as the engine size increased, progressively, to 2000 cc. The car remained in production until 1970 when it was updated and renamed as the Lancia 2000.