the Paper Plus chain's share of the NZ book market is only 8.6%

Among the statistics being quoted in the media following the demise of [In the] REDgroup, owners of Whitcoulls and Borders in NZ, is the revelation that Paper Plus only has 8.6% of the market.  According to its chief executive Rob Smith, it actually increased its book sales last year, recording a $412,000 profit on a $21 million turnover, a 12 per cent increase.  However, according to Nielsen Bookscan, in 2010 a total of 9.57 million books were sold in New Zealand for $243.6 million. This was a 1.2% increase in volume and slightly down in value (-0.1%).

It should be noted that a lot of NZ published books are sold in outlets other than those of the established trade, particularly in museums and visitor centres.  Also the Paper Plus profit quoted above will be net and not gross, a much higher figure.