Sunday, July 17, 2016


The practice of visiting a shop, deciding you like a product, then taking a pic of the barcode and using an app on the phone to find out where the product is cheapest via the web.

This is a practice which has been particularly problematic for bookshops in NZ where prices of imported books are often significantly cheaper from online retailers -- thanks to NZ's high rate of GST on books, and high margins by book distributors.

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